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360 Masterclass (Bundle 3: Maximum Performance)

  1. CHAPTER 1: Introduction: How to Audit - Course Onboarding

    6 lessons
    1. 1.0 - Download & Install your Master Figma File Template
    2. 1.1 - Intro to 360 Audit
    3. 1.2 - About your teacher
    4. 1.3 - Getting Started
    5. 1.4 - Figma & Setup
    6. 1.5 - 360 Audit Core Categories

  2. CHAPTER 2: Performance & Tech Stack

    37 lessons
    1. 2.0 - Intro to Performance & Tech Stack Audits
    2. 2.1 - The Power of Google, Chrome & Chrome Extensions
    3. 2.2.1 - Intro to Google's Core Web Vitals (CWV)
    4. 2.2.2 - Understanding First Contentful Paint (FCP)
    5. 2.2.3 - Largest Contentful Paint (LCP)
    6. 2.2.4 - Maximising Comulative Layout Shift (CLS)
    7. 2.2.5 - Interaction to Next Paint (INP)
    8. 2.2.6 - Speed Index (SI)
    9. 2.2.7 - Time to Interact (TTI)
    10. 2.2.8 - Total Blocking Time (TBT)
    11. 2.2.9 - Estimated Input Latency (EIL)
    12. 2.2.10 - Ensure text remains visible during web font load
    13. 2.2.11 - Explicit Image Width & Height
    14. 2.2.12 - Lazy Loading
    15. 2.2.13 - Enable Text Compression
    16. 2.2.14 - Properly Size Width & Height of Images
    17. 2.2.15 - Exit Rate & Bounce Rate
    18. 2.2.16 - Non Core Web Vitals
    19. 2.3 - Web Vitals Browser Support
    20. 2.4.1 - Content Usage - Pingdom
    21. 2.4.2 - Content Usage: WebPage Test
    22. 2.5.1 - Benchmarking Light House Scores
    23. 2.5.2 - Benchmarking Light House Scores - GTmetrix
    24. 2.6 - Visual Load Time
    25. 2.7.1 - Intro to Image Formats
    26. 2.7.2 - Next Gen Formats & Asset Compression
    27. 2.7.3 - Cloudinary
    28. 2.7.4 - Short Pixel & Image Downloader
    29. 2.8.1 - API Requests/Tags
    30. 2.8.2 - Tag Inspector
    31. 2.8.3 - Heroku App
    32. 2.9.1 - Intro to Tech Stacks
    33. 2.9.2 - Tech Stack - What Runs
    34. 2.9.3 - Built With
    35. 2.9.4 - Ingredients
    36. 2.9.5 - Similar Tech
    37. 2.9.6 - URL Scan

  3. CHAPTER 3: User Experience Audit

    16 lessons
    1. 3.0 - Intro to UX Auditing
    2. 3.1 - UX Audit
    3. 3.2 - Search Audits
    4. 3.3 - Form Fields Audit
    5. 3.4.1 - Intro to Mobile Responsive Testing
    6. 3.4.2 - Testing Responsiveness: Browserstack
    7. 3.4.3 - Testing Responsiveness: Mobile Simulator
    8. 3.4.4 - Testing Responsiveness: Responsive Viewer
    9. 3.4.5 - Chrome Inspect
    10. 3.5.1 - Intro to Cross-Browser Testing
    11. 3.5.2 - Testing on the Chrome Browser
    12. 3.5.3 - Testing on the Firefox Browser
    13. 3.5.4 - Testing on Microsoft Edge Browser
    14. 3.5.5 - Testing on the Opera Browser
    15. 3.5.6 - Testing on the Safari Browser
    16. 3.6 - Outro Summary

  4. CHAPTER 4: User Interface (UI) & Visual Design (VD)

    15 lessons
    1. 4.0 - Intro to User Interface & Visual Design Audits
    2. 4.1 - UI Audit Checklist
    3. 4.2 - Type Colour Audit
    4. 4.3.1 - Intro to Tap Targets
    5. 4.3.2 - HTML to Design (Figma Plugin)
    6. 4.3.3 - CSS Viewer
    7. 4.4 - Button Consistency
    8. 4.5.1 - Google Chrome Inspect
    9. 4.5.2 - Font Colours
    10. 4.6 - Colour Usage Audit: Web App No. 1
    11. 4.6 - Color Usage Audit: Web App No. 2
    12. 4.7 - Intro to Auditing Shadows
    13. 4.8 - Favicons Audit
    14. 4.9.1 - Intro to Button Sizing & Distribution
    15. 4.9.2 - Button Size + Distribution Audit: Web App No. 1

  5. CHAPTER 5: Information Architecture

    13 lessons
    1. 5.0 - Intro IA Audits
    2. 5.1 - IA Audit Checklist
    3. 5.2 - IA Competitve Benchmarking
    4. 5.3.1 - Intro to Site Maps
    5. 5.3.2 - Creating IA Structures in Chat GPT
    6. 5.4.1 - Visual Sitemap
    7. 5.4.2 - Intro to DynoMapper
    8. 5.4.3 - Intro to Octopus
    9. 5.5.1 - iwoca Case Study
    10. 5.5.2 - Curve Case Study
    11. 5.6 - IA Levels of Depth
    12. 5.7 - Intro to Card Sorting
    13. 5.8 - Similarity Matrix & Dendrograms

  6. CHAPTER 6: Typography & Copy Audit

    31 lessons
    1. 6.0 - Intro to Copy & Font Audits
    2. 6.1.1 - Font Sizes
    3. 6.1.2 - CSS Stats
    4. 6.1.3 - Project Wallace
    5. 6.2 - Font Family
    6. 6.3 - Copy + USP Audit
    7. 6.4.1 - Natural Language Processor Intro
    8. 6.4.2 - TTS Maker
    9. 6.4.3 - Natural Reader
    10. 6.4.4 - Oratlas
    11. 6.4.5 - TTS Reader
    12. 6.5.1 - Intro to Word Clouds
    13. 6.5.2 - Textmagic
    14. 6.5.3 - Simple Word Cloud
    15. 6.5.4 - Word it Out
    16. 6.5.5 - WordSift
    17. 6.6.1 - Intro to Readability
    18. 6.6.2 - Readability Score
    19. 6.6.3 - Experte
    20. 6.6.4 - Hemingway Editor
    21. 6.6.5 - Juicy Studio
    22. 6.6.6 - Readability Analyser
    23. 6.6.7 - Readable
    24. 6.6.8 - WebFX
    25. 6.7 - Grammarly
    26. 6.8.1 - Chat GPT UX Prompting
    27. 6.8.2 - Prompt Output Example
    28. 6.9.1 - Intro Copy Benchmarking
    29. 6.9.2 - Copy Benchmarking
    30. 6.10.1 - Line Height Audit
    31. 6.10.2 - Line Width & Height

  7. CHAPTER 7: Accessibility (A11y) Audit

    62 lessons
    1. 7.0 - Intro to Accessibility
    2. 7.1 - Benefits of Accessibility
    3. 7.2 Types of Dissabilities
    4. 7.3.1 - US Laws
    5. 7.3.2 - EU Laws
    6. 7.3.3 - UK Laws
    7. 7.4.1 Digital Accessibility Lawsuits
    8. 7.4.2 - A11y Lawsuits Case Studies
    9. 7.5.1 - Accessibility Statements
    10. 7.5.2 - Accessibility Statement Generator
    11. 7.6.1 - Voluntary Product Accessibility Template
    12. 7.6.2 - VPAT Examples
    13. 7.7.1 - Intro to WCAG 2.2
    14. 7.7.2 - Web Content Accessibility Guidelines 2.2 (WCAG)
    15. 7.7.3 - Top A11y Website Issues
    16. 7.8.1 - AccessiBe
    17. 7.8.2 - Visbug
    18. 7.8.3 - Succesive - Accessibility
    19. 7.8.4 - WAVE Evaluation Tool
    20. 7.8.5 - Accessible Web Helper
    21. 7.8.6 - DigitalA11y Tublets
    22. 7.8.7 - PowerMapper
    23. 7.9 - Intro to ARIA
    24. 7.10.1 - Intro to Assistive Technology (AT)
    25. 7.10.2 - Assistive Technologies
    26. 7.11 - Intro to Keyboard & Tab Navigation
    27. 7.12 - Headings
    28. 7.13 - Skip Links
    29. 7.14.1 - Intro to Color Contrast & Readability
    30. 7.14.2 - Google CSS Inspect
    31. 7.14.3 - Contrast Grid EightShape
    32. 7.14.4 - Who Can Use
    33. 7.14.5 - Intro to Color Blindness
    34. 7.14.6 - WCAG Color Contrast & Blindness Checker
    35. 7.15.1 - Accessible Buttons Checklist
    36. 7.15.2 - HTML.to.Design Figma Plugin
    37. 7.15.3 - CTA Button & Color Consistency
    38. 7.16.1 - Intro to Alt Text
    39. 7.16.2 - How to write Alt Text
    40. 7.16.3 - Social Visual Alt Text
    41. 7.16.4 - SEO Pro Extension
    42. 7.16.5 - Image Alt Text Viewer
    43. 7.17 - Decorative Images
    44. 7.18 - Image File Names
    45. 7.19 - Image Captions
    46. 7.20 - A11y Audio & Video
    47. 7.21 - A11y Animation
    48. 7.22 - Text Reflow & Text Magnification
    49. 7.23 - Form Field Audit
    50. 7.24 - Accessible Typography
    51. 7.25 - Font Measurements.
    52. 7.26 - Atkinson Hyperlegible Font
    53. 7.27.1 - Accessible PDF Checklist
    54. 7.27.2 - PDF Checklist Examples
    55. 7.28 - A11y Social Media Checklist
    56. 7.29.1 - Intro to User Needs
    57. 7.29.2 - Designing for Dislexia
    58. 7.29.3 - Designing for Autism
    59. 7.29.4 - Designing for ADHD
    60. 7.29.5 - Designing for Dyscalculia
    61. 7.29.6 - Designing for Colour Blind
    62. 7.29.7 - A11y Recap

  8. CHAPTER 8: Search Engine Optimization (SEO) Audit

    30 lessons
    1. 8.0 - Intro to SEO Auditing
    2. 8.1 - The Foundations of SEO
    3. 8.2.1 - On Page SEO
    4. 8.2.2 - Schema Markup
    5. 8.3 - Technical SEO
    6. 8.4 - Off Page SEO
    7. 8.5.1 - Data for SEO 4
    8. 8.5.2 - Keyword Research Web CEO
    9. 8.6 - Keyword Stuffing
    10. 8.7 - Spam Policy
    11. 8.8 - Thin Content Datayze.com
    12. 8.9 - Title Tags
    13. 8.10.1 - Meta Desctiptions
    14. 8.10.2 - WebCEO Meta Descriptions
    15. 8.11 - File Naming Images
    16. 8.12 - Image Meta Data
    17. 8.13 - Anchor Text
    18. 8.14 - Site Links
    19. 8.15 - Deep Linking
    20. 8.16.1 - Ahref SEO Toolbar
    21. 8.16.2 - Check My links (Chrome Extension)
    22. 8.16.3 - Link Research SEO Quake (Chrome Extension)
    23. 8.16.4 - Link Research SEO Toolbar (Chrome Extension)
    24. 8.17.1 - SEO Audit Checkbot (Chrome Extension)
    25. 8.17.2 - SEO Auditing Optimer
    26. 8.17.3 - SEO Auditing SemRush
    27. 8.17.4 - SEO Auditing Site Checkup
    28. 8.17.5 - SEO Auditing Spy Fu
    29. 8.18 - XML Site Maps
    30. 8.19 - SEO Auditing Site Navigatability Analyser

  9. CHAPTER 9: Content Benchmarking Audit

    19 lessons
    1. 9.0 - Intro to Content Benchmarking Audits
    2. 9.1.1 - Answer the Public
    3. 9.1.1 - Answer the Public
    4. 9.1.2 - Alsoasked.com
    5. 9.1.3 - Search Response
    6. 9.1.4 - Keywords People Use
    7. 9.1.5 - Sistrix
    8. 9.2 - Intro to SERP Auditing
    9. 9.3 - Google Predictive Search Auto Complete
    10. 9.4 - Google Trends
    11. 9.5 - Google Operator Terms
    12. 9.6.1 - Similarweb
    13. 9.6.2 - Similar Sites
    14. 9.6.3 - Growjo
    15. 9.6.4 - Craft
    16. 9.7.1 - Semrush (Wep App)
    17. 9.7.2 - Similarweb (Top Websites)
    18. 9.7.3 - Wikipedia
    19. 9.7.4 - Moz

  10. CHAPTER 10: Social Media Audit

    28 lessons
    1. 10.0 - Intro to Social Media Auditing
    2. 10.1.1 - Track Stats
    3. 10.1.2 - Tracking Stats Template Example
    4. 10.2.1 - Intro to Instagram
    5. 10.2.2 - IG Checklist
    6. 10.2.3 - Instagram Audit Social Blade
    7. 10.2.4 - Fake Followers Audit (inbeat)
    8. 10.2.5 - Social Media Keyhole
    9. 10.3.1 - Intro to X.com
    10. 10.3.2 - X.com Channel Audit
    11. 10.3.3 - X.com Social Blade
    12. 10.3.4 - Tweet Hunter
    13. 10.4.1 - Intro to Youtube
    14. 10.4.2 - Youtube Audit Checklist
    15. 10.4.3 - Youtube Social Blade
    16. 10.4.4 - VisionIQ Vision for Youtube
    17. 10.5 - Facebook Checklist
    18. 10.6 - Linkedin Audit Checklist
    19. 10.7 - Pinterest Audit Checklist
    20. 10.8.1 - TikTok Audit Checklist
    21. 10.8.2 - TikTok Analytics
    22. 10.9 - Wikipedia Audit
    23. 10.10 - GBM Audit
    24. 10.11 - Google Images Audit Checklist
    25. 10.12 - Copy Consistency
    26. 10.13 - The App Store Audit Checklist
    27. 10.14.1 - Google Play Checklist
    28. 10.14 - Side by Side Comparison Benchmarking

  11. CHAPTER 11: Trust & Security Audit (Hidden Chapter)

    17 lessons
    1. 11.0.1 - Intro to Trust & Security with Statistics
    2. 11.0.2 - Trust & Security Checklist
    3. 11.1.1 - Web Scanning: Web App "Scam Advisor"
    4. 11.1.2 - Web and File Scanning: Web App "Virus Total"
    5. 11.1.3 - Web Scanning: Web App "Norton"
    6. 11.1.4 - Web Scanning: Web App "URL Void"
    7. 11.1.5 - Search Website Information: Web App WHO IS
    8. 11.1.6 - Google Transparency Report
    9. 11.2 - Understanding HTTPS Encryption
    10. 11.3 - Reverse Image Search (Google images)
    11. 11.4.1 - Trustpilot Reviews
    12. 11.4.2 - G2 Reviews
    13. 11.4.3. - Yelp
    14. 11.4.4 - Google My Business (GBM) Reviews
    15. 11.4.5 - Senja.io
    16. 11.5 - Cookie Policy
    17. 11.6 - Legal & Compliance

  12. CHAPTER 12: Executive Summary

    8 lessons
    1. 12.0 - Intro to Executive Summaries ~ 360 Audit Reporting
    2. 12.1 - Presentation Methods
    3. 12.2 - Examples of Executive Summaries
    4. 12.3 - Levels of Severity
    5. 12.4 - Audit Delivery Checklist
    6. 12.5 - FAQ & Feedback
    7. 12.6 - Final Tips & Recommendations
    8. 12.7 - Selling Audits & Finding Clients